A practical spokesperson preparation routine
A good spokesperson is not simply confident on camera. The person must understand the issue, the audience and the limits of what can be […]
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Building trust before a community engagement
Community engagement fails when people are invited only after the important decisions have been made. Trust begins with clarity about what is open to […]
Read more → How to brief an executive for an employee town hall
Employees judge a town hall by candour and follow-through. Begin with the questions people are already asking, not the slide deck leadership wants to […]
Read more → Social-media corrections: a protocol for fast-moving mistakes
Deleting a mistaken post may remove the evidence but not the screenshots. A corrections protocol helps teams act consistently under pressure. First assess materiality. […]
Read more → Ethical use of AI in a Ghanaian communications team
Generative AI can speed up research organisation, first drafts and variation, but it can also invent facts, flatten local context and expose confidential information. […]
Read more → A better communications brief in one page
A one-page brief can prevent weeks of unfocused production. Start with the decision or behaviour the work should influence. “Create awareness” is too broad; […]
Read more → Planning communications beyond Accra
A national campaign is not an Accra campaign with a larger media list. Regional communication requires local knowledge, different channel mixes and realistic travel […]
Read more → The editor’s pre-publication accuracy checklist
Accuracy is a workflow. Before publication, verify every name, title, date, number, quotation and link against the strongest available source. A press release is […]
Read more → How to commission a credible expert opinion article
An expert byline should offer informed judgement, not disguised promotion. Begin with a clear question the author is qualified to answer and an audience […]
Read more → A newsroom-ready photo and caption checklist
Strong editorial images arrive with reliable information. Before distributing a photograph, confirm who appears in it, where and when it was taken, what is […]
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