Moving from agency to in-house communications
The move from agency to in-house work changes the rhythm and the source of complexity. Agency practitioners may be used to multiple clients and […]
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Writing press releases Ghanaian editors can use
A useful press release reduces the editor’s workload. Lead with the development, not a ceremonial preamble. In the first two paragraphs, state what happened, […]
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Your first 90 days as a communications manager
The first 90 days should produce understanding before transformation. In month one, map stakeholders, recurring deadlines, approval routes, channels, risks and existing research. Meet […]
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A first-24-hours crisis communications checklist
The first day of a reputational crisis rewards discipline, not speed alone. Begin with verification: what happened, when, where, who is affected and which […]
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Managing up when leadership wants an impossible promise
Communicators are sometimes asked to announce a deadline, benefit or guarantee that operations cannot support. The professional response is not a flat refusal or […]
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How to build a Ghana-focused journalist contact system
A media list is useful only when it reflects how journalists actually work. Organise contacts by beat, outlet, format, geography, language and preferred method—not […]
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Communications career development outside formal training
Formal courses matter, but daily practice can become a structured curriculum. Choose one capability each quarter—writing, research, measurement, facilitation, crisis planning or digital analytics—and […]
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PR measurement without a large research budget
Measurement starts with a decision, not a dashboard. Write down the outcome the campaign is meant to influence: understanding, trust, sign-ups, attendance, policy engagement, […]
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Why indigenous communication traditions matter to modern PR
Ghanaian public relations should not treat local communication traditions as decoration added to imported models. Practices of deliberation, storytelling, proverbs, community authority and collective […]
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Localising global social trends without losing credibility
A global trend is raw material, not a finished Ghanaian campaign. Before joining it, ask whether the reference is understood locally, whether the humour […]
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