Localising global social trends without losing credibility
A global trend is raw material, not a finished Ghanaian campaign. Before joining it, ask whether the reference is understood locally, whether the humour […]
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Public-sector communication when trust is low
Low trust cannot be solved by repeating a message more loudly. Public-sector communication must make decisions easier to understand, show how evidence was used […]
Read more → From event publicity to strategic public relations
Events can support public relations, but they are not the definition of the discipline. Strategic PR begins with relationships, reputation and organisational decisions. The […]
Read more → The editor’s pre-publication accuracy checklist
Accuracy is a workflow. Before publication, verify every name, title, date, number, quotation and link against the strongest available source. A press release is […]
Read more → Using Ghanaian languages in public communication
Translation is not a final production step. It is part of strategy. A message written for English may depend on legal terms, humour or […]
Read more → How to commission a credible expert opinion article
An expert byline should offer informed judgement, not disguised promotion. Begin with a clear question the author is qualified to answer and an audience […]
Read more → A practical spokesperson preparation routine
A good spokesperson is not simply confident on camera. The person must understand the issue, the audience and the limits of what can be […]
Read more → A newsroom-ready photo and caption checklist
Strong editorial images arrive with reliable information. Before distributing a photograph, confirm who appears in it, where and when it was taken, what is […]
Read more → Building trust before a community engagement
Community engagement fails when people are invited only after the important decisions have been made. Trust begins with clarity about what is open to […]
Read more → How to brief an executive for an employee town hall
Employees judge a town hall by candour and follow-through. Begin with the questions people are already asking, not the slide deck leadership wants to […]
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